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Beyond tourism: the sustainable Arctic holiday

By Aurora Velez
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Beyond tourism: the sustainable Arctic holiday
Copyright  euronews

The Arctic makes up one-sixth of the earth's surface. A cross-border project between Finland, Sweden, and Norway called Visit Arctic Europe aims to encourage sustainable tourism in one of the world's most fragile ecosystem. 

Smart Regions spoke to the man behind the European project, Rauno Posio. 

Sustainability is very important in all tourism...but especially here in northern Arctic parts where our environment is very fragile.

**_click on the video player above to watch the full interview **