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Documentary Merci Patron! takes on a French luxury goods group and its billionaire owner

Documentary Merci Patron! takes on a French luxury goods group and its billionaire owner
By Euronews

<p>French doc <em>Merci Patron!</em> sees director François Ruffin take on luxury goods group <a href="https://www.lvmh.com/"><span class="caps">LVMH</span></a> with a mix of seriousness and humour. Seen by half a million in France, it is set to take on the film world.</p> <p>The small independent production <em>Merci patron!</em> (meaning ‘thanks boss’ in English), has become a French phenomenon. The activist doc has already been seen by half a million in France, and at the recent Cannes Film Festival, broadcast rights were sold to distributors in several counties.</p> <p>The documentary exposes the consequences of company relocation. It follows a textile worker couple who lose their jobs with luxury goods group <span class="caps">LVMH</span>, who is outsourcing work to other countries. (Moët Hennessy Louis Vuitton SE, known as <span class="caps">LVMH</span>, is headquartered in Paris.) With the couple facing the loss of their home, the film director devises a plan for the group’s boss, the richest man in France, to give them money. </p> <p>A sort of <em>David and Goliath</em> of modern times, the documentary is filled with humorous moments.</p> <p>Director François Ruffin is the editor of an independent left newspaper and part of a group of activists who, in February,launched a protest movement against the proposed revision of the French Labour Code. He has travelled throughout France to present the film and discuss it with audiences.</p> <p>Those who enjoy the cinema of American doc maker Michael Moore will appreciate <em>Merci Patron</em>. So far, the film is to be released in Spain, Belgium, the Netherlands, Switzerland and Canada.</p>