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Mercedes sees quarterly profit plunge on China weakness and US tariffs

FILE. An Oldsmobile 1953 Mercedes Benz 300 S Roadster goes on auction by Bohams Cars. Paris. 4 Feb. 2025.
FILE. An Oldsmobile 1953 Mercedes Benz 300 S Roadster goes on auction by Bohams Cars. Paris. 4 Feb. 2025. Copyright  AP/Aurelien Morissard
Copyright AP/Aurelien Morissard
By Eleanor Butler
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The German carmaker maintained its annual outlook despite the profit slump.

Mercedes Benz announced a 31% year-on-year drop in third-quarter profit on Wednesday as it contends with weak sales in China and tariffs on US shipments.

Profit dropped to €1.19 billion from €1.71bn the year before, while revenue fell 7% to €32.15bn. Adjusted EBIT, meanwhile, slipped 17% to around €2.1bn.

The Stuttgart-based firm nonetheless maintained its outlook for the year and CEO Ola Källenius brushed off the profit slump.

“Our third-quarter results are in line with our full-year guidance,” said Källenius.

He added: “Our biggest product and tech launch program is well on track…We remain focused on enhancing customer experience while driving efficiency across our company.”

Mercedes also said it would continue with a €2bn share buyback, approved earlier this year.

Like other European carmakers, Mercedes is contending with higher tariffs on US shipments, but weak Chinese demand is also hitting margins.

Amid a prolonged economic crisis in China, sales dropped 27% in the country. Competition from rivals such as BYD and Xiaomi isn’t helping, as European carmakers struggle to beat Chinese firms on price.

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