The Italian tech company giving people superpowers

The Italian tech company giving people superpowers
By Mark Armstrong
Share this articleComments
Share this articleClose Button

An Italian company is developing augmented reality glasses that it says will give humans superpowers


Have you ever struggled to describe a problem with your computer or professional equipment to the support team over the phone? If only they could see it as you see it?

A tech company in Italy had exactly the same thought and decided to make it happen.

GlassUp has developed augmented reality glasses to help.

The smartglasses are equipped with augmented reality visors, a camera and a microphone, linked to a remote control dashboard, which shows the point of view of the person wearing the glasses.

They can be used for remote assistance, on the job training and image recognition.

“Originally, we wanted to make glasses to allow the user to see their Facebook notifications and WhatsApp messages”, Francesco Giartosio, GlassUp’s founder and CEO, told Euronews.

“We also developed an industrial version, and more factories became interested, so we focused on this product.”

The 19-member GlassUp team, based in Modena, Italy, has been granted EU funds totalling almost €2 million, as well as a €450,000 loan from the Italian government.

GlassUp is working with companies in the automotive, packaging and insurance sectors, too. They sold 40 pairs of glasses last year and 60 in 2018 so far, Giartosio said.

Human superpowers

The company is also developing a helmet for cyclists, which indicates the time, the bike’s speed, gives navigation directions and includes wearable rear view mirrors.

Giartosio is passionate about the human augmentation theory: “It gives someone superpowers, in a way,” he said.

The team also wants to develop a consumer version of the glasses, for which the demand is strong, according to Giartosio:

“I was contacted by a conductor in Czech Republic who hopes to use the glasses to enable players in his orchestra to play without music sheets”, he said. Muslims wanting to read the Quran as they pray in the mosque could be a big market too, he added.

Theirs is one of ten projects nominated for the European Commission’s Innovation Radar Prize 2018 in the 'Industrial & Enabling Tech' category.

The awards recognise new technologies and components, developed with EU-funding, that have industrial relevance and/or potential to enable the emergence of new applications.

You can vote online for the project of your choice and the results will be announced at the ICT 2018 event in Vienna in December.

Share this articleComments

You might also like

WATCH: Jet suit inventor gives demonstration to Norway's Red Cross

Good News: Chemotherapy drugs by drone and the unlikely return of a rockstar’s guitar after 45 years

Famed Hermitage Museum stages virtual NFT exhibit V1