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Swedish collection comes to Hollywood to show off the near-misses or downright lost causes of creative capitalism.
The celebrated Museum of Failure has opened its first ever US tour in Los Angeles.
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Dr. Samuel West, its creator and curator, always indended his collection to be a pop-up affair.
This Swedish clinical psychologist bases himself in Helsingborg, but the collection's universal, as West observes the vast majority of new things fail, so for innovaters and risk-takers the collection contains unique insights.
Americans might be irked to see so much of their stuff on show, but nothing ventured, nothing gained, and some so-called failures were just ill-timed rather than failing to deliver what was on the box.