A British beauty blogger has become the first hijab-wearing woman to star in a mainstream advert for haircare.
Amena Khan appears in a L'Oreal Paris shampoo campaign and told BBC Newsbeat she hoped the campaign would empower young women.
Co-founder of her own cosmetics brand, she has 570,000 followers on Instagram.
Khan joins the likes of fellow Brits singer Cheryl Tweedy and musician Dougie Poynter in the adverts.
She commented on Instagram about her own experiences of hair care while wearing a hijab: "When I take off my scarf, I want my hair to be more radiant - don’t we all?"
Khan said she hopes her involvement in the campaign would speak to other young women who wear headscarves and give them a sense of "belonging, acceptance and being seen".
“You have to wonder ― why is it presumed that women who don’t show their hair don’t look after it,” she told Vogue.
“The opposite of that would be that everyone that does show their hair only looks after it for the sake of showing it to others. And that mindset strips us of our autonomy and our sense of independence. Hair is a big part of self-care.”