It was a best seller on day one - with some buying in bulk!
Michael Wolff's "Fire and Fury: Inside the Trump White House" flew off the shelves on Friday in the United States.
Its release has been brought forward after published excerpts this week set off a political firestorm, and following threats by President Donald Trump's lawyers of legal action to halt publication.
Book Culture, an independent book seller in New York's Upper West Side neighbourhood, made sure that there were plenty of copies for its customers to peruse and purchase.
"Luckily, the president tweets a lot so he has kind of stirred up his own publicity for a book that's not positive in his liking," said shop manager Nick Buzanski.
"But yeah, we did realise quickly in the last couple of days that we needed to get as many copies as possible."
As for the motives of some of those parting with their cash, customer Beth Dubon was frank as she headed off with her copy of the book.
"I didn't generally intend to buy it, but I heard that it pissed the president off, so I decided to buy it," she said.
Across the Atlantic, just 20 copies were on bookshop shelves across the whole of the UK on Friday.
They sold out 'extremely quickly' at Waterstones Piccadilly in Central London, the only British shop to get first copies of the book.
Those who got their hands on one of the prized publications from the limited supply couldn't wait to get stuck in.
"I've been following it everyday on the news, and it's been quite amazing to say the least," said one proud purchaser.
"So, yeah, I want to find out more grisly details!"
It is just a matter of time before booksellers worldwide are stocking the scandalous volume which depicts a chaotic White House and a US president wholly ill-prepared for the job.
The early excerpts have also caused a public rift between Trump and his former chief strategist Steve Bannon, over Bannon's comments in the book about Trump and his family.
Trump again took to Twitter to denounce the book's publication, its author Michael Wolff and Bannon.
But on Friday, "Fire and Fury" was the top-selling book on Amazon.com.