They say good things come in small packages. Apple is sure to be banking on that with its new iPhone SE and iPad Pro.
Both are markedly smaller in size than recent models, although the price may not seem quite so small to some.
Pricing begins at $399 and $599 for the handset and iPad respectively. Apple says both are packed with the latest technology. The SE, for example, is a similar size and shape to the iPhone 5S, but contains much of the same technology as the newer 6S.
The big issue
During the official unveiling in San Francisco, CEO Tim Cook’s focus was on the very large issue of the court battle with the FBI over encryption.
“We did not expect to be in this position, at odds with our own government, but we believe strongly that we have a responsibility to help you protect your data and protect your privacy. We owe it to our customers and we owe it to our country,” he told the room.
Warm applause followed, although when Apple meets the families of the victims of the San Bernardino shootings on Tuesday (March 22), the reaction is likely to be somewhat different.
The company is refusing an FBI request to unlock data in the phone of one of the perpetrators.