Londoners would have to work twice as long as people in Zurich to afford an iPhone, a new study has shown.
In its prices and earnings review, published every three years, UBS found that the people in Zurich, or Zurchers to give them their proper demonym, get more bang for their buck than anyone else, despite living in the most expensive city in the world.
In one of its indices, UBS calculated how long the average earner would have to work to be able to buy an iPhone 6. At 20.6 hours Zurchers could probably drum up the cash in two longish shifts. The average Londoner would need 41.2 hours of work, which is somewhere close to a typical week.
Of the 71 cities included in the report, Kiev is the place where people would have to save up for the longest; in fact, at 627.2 hours, they would have to work 24/7 for almost a month to afford Apple’s latest smartphone. And that despite the Ukrainian capital being the cheapest city in the study.