Old fashioned vinyl records are back in fashion in Russia. In a digital world the retro discs are proving popular with both collectors and even the younger generation.
The idea to revive vinyl production in Russia came to Semenov’s sound recording label Ultra Production 5 years ago. It took them 3 years of attempts to reach a certain level of quality to be able to start fulfilling commercial orders.
One of the biggest challenges was to find people who would know how to work with the equipment. Semenov was trained by a man who learned vinyl production in London.
For numerous Russian artists, producing vinyl records in their home country makes a good financial sense. The high demand at Ultra Production is proof of that:
“Due to a constantly growing demand from labels and representatives of the music industry, we have so many orders at the moment that we are unable to produce any labels on our own. We just can’t find a place for them in the production line,” explains Head of Ultra Production Andrey Belonogov.
“This, by the way, says that the vinyl market in Russia is developing.”
However buying new vinyl records in Russia don’t come cheap: the average price is around 1500-2000 rubles (25-35 euros).