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Samsung says S8 pre-orders show it is on track to recover from fire-prone S7


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Samsung says S8 pre-orders show it is on track to recover from fire-prone S7

Samsung has said pre-orders for the new flagship Galaxy S8 smartphone have overtaken those of the discontinued and dangerous S7.

It did not give numbers but local media in South Korea reported it is on track for one million pre-orders there before the handset’s launch.

The strong initial demand for the S8 seems to show people have not been put off the brand by the fact that some Galaxy Note 7 batteries exploded or burst into flames.

Samsung Electronics head of Mobile Communication Koh Dong-jin insisted the phone is its safest ever.

He told reporters: “As the person in charge, I can confidently assure you that the Galaxy S8 is a product that consumers can safely use without having any concerns, as we have introduced every possible way of checking the quality of the batteries, not only with the company that makes those batteries, but also with the phone manufacturers.”

The new handset hits the shops in South Korea, the United States and Canada on April 21st.

Strong sales are needed for Samsung to recover from one of the worst product safety failures in technology history.

It has been working to restore its reputation since the Note 7’s withdrawal last October after just two months on the market, which cost it the equivalent of five billion euros in profit.

Samsung plans to use the S8 to try to recover in China, where it has fallen out of the top five vendors in recent years due to heightened competition from local rivals such as Huawei.

Mobile business chief Koh Dong-jin said: “We’re sincerely preparing for the Chinese market with Galaxy S8 and S8 Plus. Even if it takes time, we will stay calm and have time to recover the Chinese market.”

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