Where to go on holiday that’s safe? That is the question overshadowing this year’s ITB, the travel and tourism trade fair in Berlin.
A recent global survey by website Travelzoo found fear of terrorism was a top concern.
In association with ITB Berlin, the company polled travelers in major markets – Europe, Japan, South Africa, India and North America.
Travelzoo CEO Richard Singer said that in response to customers’ concerns that tour operators should provide information to travellers not just prior to booking, but after they have made their reservations as well.
.— Lisa P. Oswald (@LisaPOswald) March 2, 2017
Travelzoo</a>'s Richard Singer at <a href="https://twitter.com/hashtag/ITBBerlin?src=hash">#ITBBerlin</a> Talks <a href="https://twitter.com/hashtag/Travel?src=hash">#Travel</a> Safety <a href="https://t.co/zK6woGBgjE">https://t.co/zK6woGBgjE</a> <a href="https://twitter.com/hashtag/Travel?src=hash">#Travel</a> Weekly # article via <a href="https://twitter.com/travelweekly">travelweekly
At ITB, the Latin American country of Colombia is working hard at promoting itself as a safe destination following the end of its decades-long civil war.
It registered a record 3.5 million tourists in 2016, a rise of 15 percent from 2015.