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Watches and Wonders 2025: how the industry is adapting to growing demand from young collectors

Cult

Video. Watches and Wonders 2025: how brands attract the next generation

Updated: 02/06/2025 - 10:14 GMT+2

At Watches and Wonders 2025 in Geneva, the fine watchmaking industry focuses on engaging young collectors. Brands showcase innovation in design, materials, and marketing to attract the next generation of enthusiasts.

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