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Billboard Billions: Why high-tech screens are booming

Video. Big screens bounce-back

Updated: 04/08/2025 - 11:40 GMT+2

In partnership with

Media City

Advances in AI and data analytics are causing a boom in the billboard and outdoor advertising market. Interactive screens in public spaces are connecting with customers in fresh new ways – providing brands with a wide range of new opportunities to entertain, inform and promote their products

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