A tweet from Weetabix has gone viral after they suggested their cereal could be served with baked beans.
The UK food company suggested having 'breakfast with a twist' with American company Heinz, and even included a picture of the unlikely food companions.
From embassies to dating platforms, online users have called it a bad match.
The UK's National Health Service said the "tweet should come with a health warning".
The US embassy reached out to Weetabix saying this was not the collaboration they were hoping for.
The UK hit back with: "Strong opinion from the nation that makes tea in a microwave."
Ofcom, the UK's broadcasting regulator, urged Weetabix not to show this on the TV: "We do not want to put our staff through investigating something so deeply offensive".
Israel also weighed in: "Finally something that all Middle-Eastern countries can agree on. Just no. Also, want to know how you can upgrade your weetabix? Hummus. #HaveYouHadYourWeetabix."
Skyscanner said the controversial combination was "worse than people who clap when the plane lands".
Pfizer UK took to Twitter saying: "Haven’t our scientists worked hard enough, without having to come up with an antidote to this?"
Tinder weighed in claiming the combination "is not a match."
Lidl GB chimed in asking "Babe are u ok? You've hardly touched your Weetabix and beans!"
Specsavers created their own photo, with the caption "if you can't beat them, join them."
In a statement, Weetabix told Euronews: "Weetabix and beans are two of the UK's all-time favourites, so put together, what's not to like!"