Italy's Deputy Prime Minister Matteo Salvini has launched a social media 'game show' coined "Win Salvini" in the run-up to the European elections.
Salvini, who has a significant profile on social media, is urging his followers to increase their engagement across his platforms.
Like any contest, there are winners and losers - with Salvini laying out the rules of the contest in a game show inspired video posted on his Twitter and Facebook profiles.
Users receive points when they like Salvini's posts on Facebook, Instagram and Twitter, with contestants also able to gain points when they retweet his content.
So the money question - what do contestants win? Salvini promised to share photos of the contestants as well as calling runner ups. The top prize, however, is a chance to meet the League politician.
This came less than a week before the EU elections, which take place between May 23 and 26. The centre-right European People's Party (EPP) and centre-left Socialists and Democrats (S&D) are expected to garner the most seats in the upcoming European elections, according to a poll conducted by European Elects.