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Euroviews. Since Elon Musk took over Twitter, hate and disinformation spiked

Elon Musk and Twitter logos
Elon Musk and Twitter logos Copyright AP Photo/Euronews
Copyright AP Photo/Euronews
By Heather Dannyelle Thompson, Democracy Reporting International
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The opinions expressed in this article are those of the author and do not represent in any way the editorial position of Euronews.

Many fear Twitter will not only become a festoon of hate speech, disinformation, and erratic behaviour but that it will erase the progress the platform already made to combat them, Heather Dannyelle Thompson writes.

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In just over two weeks, Musk’s takeover of Twitter has rocked the internet.

Hate speech and disinformation have already spiked in what appears to be mostly trolls and right-wing extremists seeking to test the boundaries of Musk’s approach to unchecked free speech on his newly acquired platform.

The chaos at Twitter comes at a distinct time of transformation of the internet. Not only is the online space facing regulation globally, but the advances in artificial intelligence that power tomorrow’s tools of disinformation are not slowing down either.

Deepfakes, which garnered much attention in 2022 — from relatively minor gaffes, such as the one with JK Rowling, to more potentially dangerous ones, such as the one of Ukrainian President Volodymyr Zelenskyy asking his citizens to lay down their arms) — represent only the precipice of rapidly increasing AI technology that can fuel disinformation better than ever.

For many, seeing is still believing

A new suite of technology is fully synthetic media. Text-to-image technology broke through this year as advanced models such as Stable Diffusion and DALL-E (both available open-access) allow users to create their own fully synthetic images out of thin air using only a text prompt.

Meta also announced ‘Make-a-Video’ this September, wherein users can create their own fully synthetic videos with only a simple text prompt.

These technologies have great disinformation potential, warns a 2022 report from Democracy Reporting International; a person need only decide which false narrative to promote and then create the ‘evidence’ for it.

For many, seeing is still believing, no matter how quickly you fact-check it.
STEFANI REYNOLDS
The DALL-E website on a cellphone, in front of an AI image created using DALL-E technology displayed on a computer screen, September 2022STEFANI REYNOLDS

And once the right narrative hits the internet — perhaps well-timed to interfere with an election, for example — it’s difficult or impossible to contain the damage. 

For many, seeing is still believing, no matter how quickly you fact-check it.

Musk's Twitter Blue opened the door to abuse

The rapid improvement of partially synthetic and fully synthetic media coincides with Twitter’s change in leadership and priorities and increasing regulation of the internet.

Emerging threats require emerging solutions, and, most of all, they require apt and able leaders.

Earlier in his acquisition, Musk gave the impression that he cared about the integrity of the platform when he expressed concern about the number of bot accounts on Twitter.

[Twitter Blue] was introduced despite warnings that the subscription service would ... expose Twitter to trolls using the opportunity to impersonate real personalities, organisations, and causes.
AP Photo/Jeff Chiu
A sign at Twitter headquarters is shown in San Francisco, December 2022AP Photo/Jeff Chiu

But in fact, this concern was more of a threadbare attempt to wiggle out of an overpriced offer.

A better insight into his true priorities comes from the debut of Twitter Blue, the scheme to offer Twitter’s blue checkmark for verification through a monthly subscription.

It was introduced despite warnings that the subscription service would not only have a limited impact on his bottom line but also expose Twitter to trolls using the opportunity to impersonate real personalities, organisations, and causes. 

And it did. For only €8 a month.

Twitter is now more conservative and right-leaning

As a result, reports of Twitter's declining digital health appear every day.

First, it was reports of spiking levels of hate speech and disinformation, then it was the Great Twitter Exodus to alternatives such as Mastodon (the jury is still out there). Twitter Blue blessed us with trolls posing as legitimate accounts.

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And evidence from late 2022 has shown that the political profile of Twitter is changing.

The trend worries many who suspect that Musk’s dog whistle tactics ... will contribute to a platform with more hate speech and disinformation.
AP Photo/Vadim Ghirda
Anti-lockdown protesters, linked to the far-right, hold torches and banners in Vienna, November 2021AP Photo/Vadim Ghirda

In the US, Republican members of Congress gained just under half a million new followers in total, and Democrats lost in similar numbers.

The trend worries many who suspect that Musk’s dog whistle tactics prompted the growth in conservative-leaning Twitter users and will contribute to a platform with more hate speech and disinformation.

One wonders what might brew on these platforms with emboldened disinformation actors powered by new tools.

Musk is ruthless and rudderless

With Musk at the helm, many fear Twitter will not only become a festoon of hate speech, disinformation, and erratic behaviour but that it will erase the progress the platform has already made to combat them.

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To date, Twitter has made progress and good efforts to respond to threats and promote digital health.

They have responded relatively quickly to new threats and political updates, such as their policy on Russia's full-scale invasion of Ukraine.

At this pace, it is hard to see how Twitter will survive, at least in the form we know it.
AP Photo/Rebecca Blackwell
Twitter CEO Elon Musk is seen on stage as he speaks at the POSSIBLE marketing conference, 18 April 2023AP Photo/Rebecca Blackwell

But since then, there have been major cuts to the teams who helped make that progress possible and resignations from key positions concerned with security.

Report after report shows that Musk is leading ruthlessly without plans to turn back. At this pace, it is hard to see how Twitter will survive, at least in the form we know it.

If it fails, an important space for political discussion would be lost.

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Heather Dannyelle Thompson is the manager of Digital Democracy for Democracy Reporting International, a non-profit organisation promoting democracy worldwide.

This article was originally published on 24 November 2022.

At Euronews, we believe all views matter. Contact us at view@euronews.com to send pitches or submissions and be part of the conversation.

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