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Bathing in Beaujolais!

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By Euronews
Bathing in Beaujolais!

Why just drink it, when you can also bathe in it? Wine lovers in Japan have been celebrating the release of this year’s Beaujolais Nouveau by taking a dip in the red stuff.

On any other day, customers would be mad if I poured wine on them

Yasunari Kuwajima Sommelier

A hotel in Hakone – a hot spring resort southwest of Tokyo – has been marking “Beaujolais Nouveau Day” for years, by mixing wine into their traditional baths.

“It’s good for my skin and it feels relaxing. I feel very good,” said Natsumi Kaizu, from Tokyo, who took the plunge.

Yasunari Kuwajima was even hired in as a sommelier.

“On any other day, customers would be mad if I poured wine on them. But today they thank me for just that. What a special day,” he said.

Beaujolais Nouveau is a French wine made from grapes harvested just a few months ago and not matured in barrels.

It traditionally hits the shelves at midnight ahead of the third Thursday in November, accompanied by a massive marketing push to celebrate.