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Ecuador goalkeeper Hernan Galindez looks around as Ivory Coast's Amad Diallo scores the opening goal during the World Cup Group E soccer match between Ivory Coast, 14 June.

Video. Do pricey World Cup 2026 tickets reflect the market, as FIFA says?

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FIFA says World Cup ticket prices reflect US market rates and help prevent scalpers from profiting. But experts and consumer groups say the comparison with US sports leaves out important context.

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