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Audemars Piguet CEO, Illara Resta discusses the Swiss brands innovation plans at Watches and Wonders, Geneva 14 April 2026

Video. Audemars Piguet CEO Ilaria Resta talks time, tradition and innovation

Updated: 17/04/2026 - 8:19 GMT+2

Luxury watch maker Audemars Piguet enters a new but very familiar world on its first appearance at Watches and Wonders in Geneva. The Swiss firm's CEO Ilaria Resta is hoping to make an impression with an ambitious project that revives the firm's tried and tested method for creating masterpieces.

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