English

Business

Video. Hugo Boss CEO: Quiet luxury and smarter shoppers are reshaping fashion

Updated: 06/02/2026 - 6:46 GMT+1

Speaking to Euronews in Dubai, Daniel Grieder outlined how the 100-year-old brand is using technology, experience-led stores and quieter luxury to adapt to changing consumer expectations.

Read full article

Top stories

Now playing Next

Hugo Boss CEO: Quiet luxury and smarter shoppers are reshaping fashion

Now playing Next

Prince William joins e-sports tournament during visit to Riyadh

Now playing Next

Latest news bulletin | February 11th, 2026 – Midday

Now playing Next

‘Consumers have become much more discerning,’ says PepsiCo CEO

Now playing Next

Russia's oil revenues dwindle as sanctions bite, hitting economy

Now playing Next

The Big Question: Can Eurostar survive competition on the line?

Now playing Next

France's assisted dying bill: Claims vs facts

Now playing Next

Cisco president warns AI agents need 'background checks' like human employees

Now playing Next

Watch: Students seen leaving school after deadly shooting in British Columbia

Now playing Next

Watch the video: What is von der Leyen's letter to all 27 EU leaders actually about?

Now playing Next

Copenhagen Light Festival: Hundreds take part in Light Run on snow

ADVERTISEMENT

ADVERTISEMENT

More from Business

Business

Scandinavian Airlines CEO: AI can cut disruption response times

Business

SpaceX hits €1.06tn after xAI merger as Musk consolidates empire

Business

Trump to lower tariffs on India after Modi 'agrees' to stop buying Russian oil

Business

Bridging the Global North-South gap through infrastructure, innovation and investment

Latest video

Culture news

Greek language day in Uzbekistan highlights a 3,000-year linguistic legacy

No Comment

Buddhist monks complete 3,700-kilometre 'Walk for Peace' to Washington

Space

Ariane 64 prepares for historic launch in major test of Europe’s independent space capabilities

No Comment

Violence erupts at anti-government protest in Albanian capital

Azerbaijan

US consolidates engagement with Azerbaijan and Armenia in Vance's historic visit to South Caucasus

Europe Today

'EU-US trade deal is a total capitulation to Trump,' MEP Bricmont says

Europe Today

Europe Today: Macron calls for more EU joint debt; Merz pushes back

Canada

Attacker kills at least nine and injures dozens in British Columbia school shooting

ADVERTISEMENT

World News

European Commission announces EU-wide 'action plan' to combat cyberbullying

USA

Buddhist monks on 'Walk for Peace' across the United States arrive in Washington after 108 days

Culture news

Palazzo Altemps: a hidden museum of ancient sculpture in the heart of Rome

Europe News

European Parliament clears way for transferring asylum seekers to unrelated countries

No Comment

This mobile swimming pool brings lessons to schoolchildren in rural communities

Silk Road Adventures

How Uzbekistan is turning winter into a travel season

Focus

At Davos, Azerbaijan balances energy security with the transition ahead

No Comment

Floods and landslides disrupt daily life in northern Morocco

ADVERTISEMENT

ADVERTISEMENT