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L'Oréal Paris' iconic slogan 'Because I'm worth it' is over 50 years old

Video. The story behind L'Oréal Paris’ iconic ‘Because I’m worth it’ slogan

Updated: 25/06/2024 - 15:40 GMT+2

L'Oréal Paris’ Global Brand President tells the story behind their iconic slogan and why she wishes it was no longer needed.

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