Lifestyle Video. The story behind L'Oréal Paris’ iconic ‘Because I’m worth it’ slogan Copy/paste the link below: Copy Copy/paste the article video embed link below: Copy Updated: 25/06/2024 - 15:40 GMT+2 L'Oréal Paris’ Global Brand President tells the story behind their iconic slogan and why she wishes it was no longer needed. Read full article Top stories Now playing Next The story behind L'Oréal Paris’ iconic ‘Because I’m worth it’ slogan Now playing Next Volunteers evacuate civilians from war-torn Kostiantynivka Now playing Next Latest news bulletin | October 16th, 2025 – Evening Now playing Next How Gurban Gurbanov put Azerbaijan football on Europe’s map In partnership with Azpromo Now playing Next European Heritage Awards: Conservation champions receive top honours Now playing Next Planting seeds of heritage and strokes of tradition in Chile | CULT In partnership with Media City Now playing Next Syria's Al-Sharaa seeks extradition of al-Assad in first Moscow trip Now playing Next Spain holds national strike in solidarity with Palestinians Now playing Next Trump confirms CIA conducting covert operations inside Venezuela Now playing Next Are product barcodes that begin with '729' made in Israel? Now playing Next Latest news bulletin | October 16th, 2025 – Morning Now playing Next Israel holds memorial ceremony marking anniversary since 7 October Hamas-led attack Now playing Next One dead and two missing as typhoon remnants devastate Alaska coast Now playing Next Earth’s Northern Hemisphere is darkening faster than the South, scientists find Now playing Next Dozens injured as Russia launches barrage of hundreds of drones and missiles across Ukraine Now playing Next Sumo wrestlers bring ancient Japanese tradition to London More videos
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