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Skiing and winter holidays has become a big trend for UAE travellers

Video. AI, ski and Gen Z: dnata’s CEO on the trends driving travel in the UAE

Updated: 23/09/2026 - 13:02 GMT+2

From AI-powered travel offers to growing demand for ski holidays, cruises and food experiences, dnata’s new Group CEO Nabil Sultan Al Murr says consumer habits are evolving rapidly.

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