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Staff members wearing "Squid Game" costumes stand guard at Strawberry Cafe in Jakarta, Indonesia, October 15, 2021.
Copyright  AJENG DINAR ULFIANA/REUTERS

Squid Game craze gives this Indonesian cafe a boost as borders open up

By Scott Brownlee

As Indonesia reopens its borders to international tourism, businesses are coming up with creative ways to get customers through the door.

While many companies are struggling to recover their losses after the pandemic, one cafe in the nation’s capital, Jakarta, has jumped on the Netflix craze that's taken the world by storm.

The world’s fourth most populous nation was hit hard by the COVID-19 pandemic, as government mandates saw the country endure long and extensive lockdowns over the past 18 months.

AJENG DINAR ULFIANA/REUTERS
Waiters wearing "Squid Game" costumes carry trays with dalgona honeycomb toffee at Strawberry Cafe in Jakarta, Indonesia, October 15, 2021.AJENG DINAR ULFIANA/REUTERS
AJENG DINAR ULFIANA/REUTERS
Customers play Squid Game's honeycomb toffee game at Strawberry Cafe in Jakarta, Indonesia, October 15, 2021.AJENG DINAR ULFIANA/REUTERS
Squid Game broke all the Netflix records and was streamed by 111 million accounts in just 27 days
AJENG DINAR ULFIANA/REUTERS
Customers get ready to take a photo with a staff member wearing a "Squid Game" costume at Strawberry Cafe in Jakarta, Indonesia, October 15, 2021.AJENG DINAR ULFIANA/REUTERS

Strawberry Cafe in Jakarta’s Green Ville neighbourhood is boosting its post-pandemic recovery by transforming the cafe space into a replica of the South Korean Netflix hit, Squid Game.

Upon arrival, customers are greeted by staff dressed as the ominous hooded and masked guards from the South Korean TV show, and that is where the games begin.

To access the cafe and the games inside, visitors must complete a game of red light, green light in a dark room decorated with glowing neon.

The new theme has proven to be a hit and Putra Priyadi, the cafe's owner claims that business has tripled since the renovation and reopening last week.

AJENG DINAR ULFIANA/REUTERS
Customers take a photo with staff members wearing "Squid Game" costumes at Strawberry Cafe in Jakarta, Indonesia, October 15, 2021.AJENG DINAR ULFIANA/REUTERS
AJENG DINAR ULFIANA/REUTERS
Staff members wearing "Squid Game" costumes stand guard at Strawberry Cafe in Jakarta, Indonesia, October 15, 2021.AJENG DINAR ULFIANA/REUTERS

The dystopian drama Squid Game is the streaming service's biggest original series launch, the South Korean series broke all the Netflix records and was streamed by 111 million accounts in just 27 days.

Squid Game has been especially popular in Indonesia, where Korean dramas and Korean movies already have a large following.