It was all about showing the home is not the exclusive domain of women, one participant said.
An advert released in Germany encouraging young cyclists to wear a helmet has divided opinions on its 'sexist' delivery and intentions.
It has not been a good week for sexism.
An Argentinian branch of grocery store chain Carrefour is under fire for a sexist campaign that was noticed by store-goers and posted on social media.
FIFA's diversity boss says broadcasters have been ordered to stop their cameras zooming in on "hot women" in the crowd at football matches.