This content is not available in your region

Lena Hosheck innovative handicraft at the Berlin Fashion Week

Lena Hosheck innovative handicraft at the Berlin Fashion Week
By Euronews

Lena Hosheck showed up at the Berlin Fashion Week with a fresh collection of work that demonstrates her passion for traditional handicraft and experimentation.

She explained her inspiration:“My inspiration comes mainly from different materials, colours and folkloric patterns, from a lot of traditional customs as well as different ethnic backgrounds, such as last year with Africa. This is a nice source of inspiration for a craft person.”

Hosheck has an enthusiasm for the movie stars of the 1940s and 50s as well as the cult of the pin-up girl.

After she studied fashion in Vienna followed by an eight month internship with designer Vivienne Westwood, she started her career as a designer at the age of 24 in Graz, Austria and founded her own label in 2005.

Her latest show looks to 19th century France:
“Several years ago, I discovered hand painted fabric from 1850 in Provence at a flea market. I had them reproduced at my graphic-design studio and made my own prints.”

Hoschek has shops in Vienna and Berlin and has launched her online store