America's biggest healthcare retailer joins the list of companies stopping You Tube advertising as the row over lack of scrutiny of controversial content continues.
Google has lost another major advertiser with healthcare giant Johnson and Johnson the latest client to pull digital advertising from You Tube.
It is part of the ingoing row about how channels allowing offensive videos come to carry advertising for mainstream products. They complain their image is damaged by association and companies like AT & T, Verizon, and Marks and Spencer have already gone out of the door after their products were advertised in proximity to anti-semitic and homophobic websites.
Analysts say Google and You Tube, seen as slow at purging extremist material will now
act fast as their bottom line is under threat.