EventsEventsPodcasts
Loader
Find Us
ADVERTISEMENT

Rolls Royce hopes for new Dawn with convertible

Rolls Royce hopes for new Dawn with convertible
Copyright 
By Euronews
Published on
Share this articleComments
Share this articleClose Button

Rolls Royce is hoping to reverse a decade of decline in the open-top car market with its new Dawn convertible. Many mass-market consumers have

ADVERTISEMENT

Rolls Royce is hoping to reverse a decade of decline in the open-top car market with its new Dawn convertible.

Many mass-market consumers have switched to SUVs.

But the new model, unveiled on Tuesday, is aimed at the super-rich. It’s likely that only they can afford to fork out 300,000 euros.

The BMW group is hoping to revive a once-stylish status symbol.

“It possesses a very – what I would call a special – sense of “la Dolce Vita”: a certain seductiveness brought on by that exhilarating
feeling of driving with all your wind in your hair,” said Rolls Royce’s CEO Torsten Müller-Ötvös.

The company has declined to disclose sales figures for its more expensive Phantom convertible.

Plunging overall sales of convertibles partly reflect the shift in focus among carmakers to China – where the country’s smog-ridden cities are hardly the place for open-top cars.

The new Dawn is a sign that Rolls Royce believes there’s still a market for the convertible – for those with the money.

Share this articleComments

You might also like