Italian farmers protest 'Made In Italy' labelling

Scenes from the Italian farmers protest on Monday, April 4, 2024.
Scenes from the Italian farmers protest on Monday, April 4, 2024. Copyright AP
Copyright AP
By Euronews with AP
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Thousands of yellow-clad agriculture workers demonstrated on a major highway.


Tens of thousands of farmers protested a major agriculture business conference in Italy this week, rallying against what they argue is alleged inauthentic product labelling by the EU.

Italy's largest farming organisation, Coldiretti Farmers, which represents over 70,000 workers, spearheaded the #NoFakeInItaly action on Monday. 

According to organisers, the demonstration aimed to highlight certain goods made outside of Italy that benefit from Italian branding. Prandini said consumers and farmers deserve "respect and transparency" regarding the items they buy.

Coldiretti national president Ettore Prandini said is it "crucial" to raise awareness of "all the issues of fundamental importance to the agricultural world, such as reciprocity" ahead of the European elections this June.

European farmers livid

The action is the most recent agricultural protest in the EU, but not the largest or the most controversial.

The farming protests first started in Berlin late last year when the Bundestag approved cuts to fuel subsidies.

The traffic light coalition, led by Chancellor Olaf Scholz’s, attempted to claw back spending as a means of meeting a budget shortfall imposed after an explosive federal court ruling which found it was unconstitutional to repurpose funds.

Last week roughly 900 tractors and farmers protested in Belgium, the heart of European lawmaking. Police officers were forced to dodge liquid manure, eggs and flares, pelted by farmers angry at red tape and competition from cheap imports from countries where the EU’s relatively high standards do not have to be met.

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