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Vogue magazine makes comeback in Greece as recovery looms

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By Euronews with Reuters
The front page of Vogue magazine is seen in Athens, Greece, March 31, 2019.
The front page of Vogue magazine is seen in Athens, Greece, March 31, 2019.   -   Copyright  REUTERS

After seven years of absence, fashion magazine Vogue hit the newsstands in Greece on Sunday.

Publishers expect the country's economic recovery following a debt crisis will revive an appetite for glossy fashion and lifestyle prints.

"Dear Vogue Greece, welcome back again," Anna Wintour, Vogue editor-in-chief since 1988, wrote in the Greek comeback edition titled "Eyes on the future" which starred model Bella Hadid on its cover.

"Your return after years of absence fills us with joy. Greece faced problems and lived dramatic moments, I can only imagine how tough it was. However, the signs of recovery are now visible, even here in America."

Vogue Greece will be the luxury magazine's 26th international edition, run by a 29-year old editor-in-chief Thaleia Karafyllidou.

Vogue Hellas originally came out in Greece in March 2000 but its publisher Lyberis went bankrupt in 2012 when advertising dried up during the economic crisis.

With unemployment at nearly 28% at the height of the recession, the country's appetite for high fashion and lifestyle goods dampened.

Greece's recovery is now on well on track. Last year, the economy expanded by 1.9% while unemployment has come down to 18%.