In what has come as a surprise to some, sources report Uber is to appoint Expedia Inc CEO Dara Khosrowshahi as its chief executive.
The new head of the ride services company will be tasked with turning around its image and revenues after seven years of losses.
The 48-year-old would replace Uber co-founder Travis Kalanick. He was ousted as CEO in June amid rising concern over his behaviour and that of senior managers.
A number of obstacles face the new CEO. Uber, which has garnered more than 12 billion euros from private investors, is moving towards an initial public offering.
Both Uber and Expedia have refused to confirm the appointment.