Morocco is increasingly at the forefront of Africa’s charge to bring business leaders together to discuss the future of trade in today’s fast changing world.
To that end, Marrakesh has been playing host to the Trade Promotion Organisation World Conference.
Zahra Maafiri, chief executive officer, Maroc Export explains: “The aim of this conference is to strengthen the role of trade organizations to boost and develop the exports and investments in all countries, especially in Africa, because they are the link in between the government strategies and between the private sector”
E-Commerce was at the heart of talks, with participants stressing the need to for SMEs to open to new digital opportunities.
Arancha González, who executive director of the International Trade Centre says it provides crucial support to firms struggling to swim in the digital waters: “Logistics, distribution, payment system, taxation all this package, the international trade center will be putting together in order to help SMEs in the poorest countries and the most far away destinations to connect with the international market.
Our correspondent in Marrakesh, Daleen Hassan, says the bi-annual forum is a unique opportunity for global business leaders to share their experiences and take concrete steps to improve trade relations.
“Participants here have agreed on the importance of the transition to digital in the global business environment in the future, however the most prominent challenge is to accelerate the development of the e-commerce sector and facilitate digital activities for SMEs, especially in the African continent.”