Euronews spoke at Berlin’s ITB to John A.E. Amaratunga, Sri Lanka Minister of Tourism, about how Sri Lanka tries to unfold its full potential as a tourist destination.
Diversity is what we can offer, it is not just the beach or the elephant, there is so much else that a tourist visiting Sri Lanka can enjoy. And we realize now our numbers are increasing, the demand for Sri Lanka is day-by-day increasing. The fact remains that we are now advertising and getting the world to know what a tourist can expect in Sri Lanka. The investment on the hotel sector is now rapidly increasing, large numbers of rooms are coming up, a large number of travel agents are there, transport facilities are there, the airlines are cutting in. I think we can be a number one tourist center for South East Asian countries as it is.