Advertisers and Women's Day: the struggle to get the message right

When it comes to defending the rights of women, and empowering them in society, a large part of the struggle is over the image portrayed in the media. Advertisers, for example, have a huge role to play in making sure that stereotypes and misconceptions are not reinforced and passed on to future generations. But even on International Women’s Day companies and their advertising agencies seem lost when it comes to finding the right message. And many just simply use the day to sell more products. Take a look at some of these efforts on the day that women are supposed to feel empowered. Celebrate Women's Day – shop everything and save 30%!https://t.co/BtUXtqQZuw#newarrivals #WomensDay #Sale #Ajour pic.twitter.com/vGL9GiGbzd— LaviniaLingerie.com (@LaviniaLingerie) March 6, 2016 (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = “//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3”; fjs.parentNode.insertBefore(js, fjs);}(document, ‘script’, ‘facebook-jssdk’));Ako tražite savršeni modni artikal, nešto što zaista odskače od svega, onda ste u XYZ i Marella na pravoj adresi. U…Posted by Sarajevo City Center on Friday, 4 March 2016 (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = “//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3”; fjs.parentNode.insertBefore(js, fjs);}(document, ‘script’, ‘facebook-jssdk’));Aujourd'hui nous souhaitons une excellente journée à toutes les femmes du monde entier ! Et parce qu'être une femme est…Posted by Auchan Drive on Monday, 7 March 2016 (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = “//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3”; fjs.parentNode.insertBefore(js, fjs);}(document, ‘script’, ‘facebook-jssdk’));Posted by Ольга Романова on Monday, 7 March 2016 This Russian advert for chicken reads: “Spend the day with your beloved chick”. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = “//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.3”; fjs.parentNode.insertBefore(js, fjs);}(document, ‘script’, ‘facebook-jssdk’));Pay tribute to women from all walks of life on #WomensDay-Wear a pink color dress-Upload your picture in the comment box-Empower other womenPosted by Veet Celebration Of Beauty on Monday, 7 March 2016 "C'est la journée de la femme, pas celle des racines !"Je crois que lorealparisfr est au top non ? #bingo8mars pic.twitter.com/svPNg92kHP

— guy birenbaum (guybirenbaum) 8 mars 2016 The message on the main photo reads: “It’s Women’s Day, not Roots Day”. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = “//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.3”; fjs.parentNode.insertBefore(js, fjs);}(document, ‘script’, ‘facebook-jssdk’));Il paraît que les femmes sont plutôt sucré que salé. Et si, en cette journée internationale de la femme, on vérifiait ?...Posted by Electrolux on Tuesday, March 8, 2016 This advert from Electrolux reads: “It seems that women are more sweet than salty. And what if we do a test to find out for International Women’s Day? Share with us your favourite recipe of a sweet or salty tart made with the mixer”.