The flag which has its own hashtag #realfamily in Russian features a father, a mother and three children. The Deputy leader of the Moscow branch of United Russia Aleksey Lisovenko told Izvestia newspaper:
“This is our answer to same sex marriages, this mockery of the very concept of family. We must prevent gay fever in our country and support traditional values.”
Twitter users responded accordingly.
Erk. Russia's Straight Family Pride flag…I mean, statistically speaking one of those kids is probably gay… pic.twitter.com/mFLmUxp0OZ
The photo which was taken more than a decade ago was re-published on social media following the Supreme Court’s ruling on gay marriage. It spawned a backlash against artist Ed Freeman and even a death threat.
In another incident which grabbed the internet’s attention, a 7-year-old girl confronted a hate preacher at an Ohio festival with a pro-LGBT flag.