Loading the video The Big Question Video. The Big Question: Can a viral sensation become a global brand? Copy/paste the link below: Copy Copy/paste the article video embed link below: Copy Updated: 21 September 2026 - 6:15 GMT+2 ‘We don't see anyone as competitors’: Meet the viral brand who count Ashton Kutcher and PepsiCo among their investors Read full article Top stories Now playing Next The Big Question: Can a viral sensation become a global brand? Now playing Next The Big Question: Can European astronauts get to space without NASA? Now playing Next Iran: Flames engulf banner depicting US and Israeli leaders Now playing Next Latest news bulletin | November 5th, 2026 – Morning Now playing Next Food prices in Europe: Where are grocery costs rising fastest? Now playing Next Uzbekistan expands key highway on China-Europe trade route Now playing Next Eurozone inflation hits 4%: Where prices jumped the most Now playing Next US midterms: What Trump's defeat means for Europe and global markets Now playing Next 2026 US midterm elections: Real-time results in maps and charts Now playing Next US midterm elections: Democrats take US Congress in rejection of Trump Now playing Next Nine European cities ranked among the world's safest for travellers Now playing Next Democrats win control of US Congress in midterm rebuke of Trump Now playing Next Drone strike sets Ozon warehouse ablaze in southern Russia Now playing Next Ukraine: Russian drone and missile attack sparks fire in Kyiv region Now playing Next ‘It would destroy the Democrat Party’: Trump dismisses impeachment threat Now playing Next Americans 'stay optimists', 'tremendous growth' in AI to continue, says US-EU wealth manager Xavier Volatier More videos
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