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Which EU countries have the largest paid online subscription?

Europe in Motion

Video. Which EU countries have the most paid online subscriptions?

Updated: 02/09/2026 - 10:27 GMT+2

Nearly one in three Europeans paid for online subscriptions in 2025 according to data from Eurostat, but the continent is deeply split on its digital budget. Subscription services are particularly popular in northern and western households, while parts of Eastern Europe lag far behind.

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