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FIFA President Gianni Infantino speaks during a news conference at the stadium in Mexico City, Wednesday, June 10, 2026, a day before the opening FIFA World Cup match.

Sport

Video. FIFA bins controversial private investment plan after backlash

Updated: 01/08/2026 - 8:14 GMT+2

The venture aimed to cash in on what Infantino described as the sport's "remarkable commercial value" by inviting third parties to take minority, non-controlling investments in the proposed FIFA Forward Enterprise subsidiary.

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