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TikTok is not only a source of entertainment for small entrepreneurs, but also a tool to grow the business

Business

Video. A new wave of DIY marketing: Small businesses take to TikTok

Updated: 25/10/2025 - 7:01 GMT+2

It might seem that in an age of mass production and advanced technology, the handiwork of artisans is doomed to failure. Nothing could be further from the truth, say traditional entrepreneurs who have found their niche in social media.

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