Lyon, France – 31st May 2021 –Euronews, Europe’s leading international news media, is launching today the second edition of its ‘Green Week’. The week of special content will highlight environmental, sustainability and eco stories and coincides with the European Commission’s annual #EUGreenWeek, of which Euronews is a media partner.
Euronews, faithful to its ‘All Views’ editorial line, will highlight the voices of a diverse range of people fighting for a better planet. This will appear on all its platforms (TV, digital, social), in each of its 12 language editions.
The 2021 Green Week is the third “thematic week” that Euronews has offered its viewers in the last few months. Other such events will be organised throughout the second half of the year on topics such as the future of transport or the future of work from a European perspective.
Euronews Green focuses on protecting the oceans
Euronews Green, the vertical dedicated to eco news and green views, will be at the heart of this week of special coverage. At Euronews Green, every week is Green Week; but from 31st May to 4th June, the digital destination will focus on protecting our oceans. From engaging stories of those working to defend our planet from climate change to the wealth of biodiversity found beneath the waves, throughout the week the Euronews Green team will publish original features, videos and exclusive social content all about protecting the oceans. A special edition of the Green weekly newsletter will also be issued on Thursday 3rd June.
Green Week from the heart of the European Institutions
Euronews’ Brussels bureau will be particularly active in offering audiences special content focused on the EU Green Deal, the European Union’s plan to make the bloc’s economy sustainable. Coverage will include reports on the green dimension of the EU’s recovery plan, the impact of environmental sustainability on equality, or upgrading the EU air quality legislation. They will be aired alongside interviews with MEPs and other EU officials. An extended sit down interview with Virginijus Sinkevičius EU Commissioner for Environment, Oceans and Fisheries will also first air on Monday 31st May.
Euronews’ weekly newsletter on European Politics, “The Briefing“, will put a special emphasis on green issues at EU level.
Ocean, Euronews’ magazine on marine and maritime life, will explore a project in Northern Spain that aims to replace plastics used in aquaculture with something more environmentally friendly. Unreported Europe will travel to Covas de Barroso in Portugal where a mining company faces the local community, looking at the wider social and environmental ramifications of the conflict for the European Union’s energy transition towards carbon neutrality.
In its daily news bulletins, across all its TV language editions, Euronews will travel across Europe to put the spotlight on initiatives fighting against pollution, from the Western Balkans, to France, Bulgaria or Spain.
Across all of its platforms, Euronews’ editorial team will be mobilised all week to bring viewers and web users content linked to the Green Week: a dedicated hub on Euronews’ website will aggregate all of this content and other recent content connected to the issue.
A virtual debate will be livestreamed on Euronews in English’s website and YouTube channel on Thursday 3rd June at 3pm CEST: it will bring together experts and industry executives around the topic of building resilient food systems as they face multiple challenges such as climate change, the pandemic and increased demand for food around the world.
From an advertising point of view, these thematic events also give brands unique opportunities to take action and raise awareness of their own initiatives in a dedicated, privileged and safe environment.
Euronews is a leading international news channel and one of the best known and most trusted news brands operating across Europe. Worldwide, Euronews is broadcast in 160 countries and distributed in almost 400 million homes – including 67% of homes in the European Union + UK. Every month, Euronews reaches over 140 million people, both on TV and digital platforms, according to the Global Web Index (2020).
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