The mobile exhibition presents 72 watches competing to win the "Watchmaking World’s Oscar".
ADVERTISEMENTTo celebrate new innovations and new models from the world of horology, the Grand Prix d’Horlogerie de Genève (GPHG) opened its mobile exhibition at the Musée d’art et d’histoire in the Swiss city of Geneva. On display are 72 watches which have been pre-selected by the panel of judges.
The timepieces will eventually compete in twelve categories for the Watchmaking World’s Oscar, the “Aiguille d’Or” Grand Prix award.
From Bovet and Chanel, to Vacheron Constantin and Montblanc, a wide selection of brands and their latest innovations have been showcased over the last two months at this mobile exhibition - from Venice to Hong Kong and Singapore before landing in Geneva. These models often represent upcoming trends on the market, as we reported last year.
Alongside the usual categories, such as 'Chronograph', 'Mechanical Exception', and 'Artistic Crafts', A new category, 'Challenge', is bring introduced this year where smartwatches are admissible.
Exceptional, complex and high-end watches are typically awarded the “Aiguille d’Or” prize. Last year, it was handed to Chopard for the L.U.C Full Strike Watch, a model which spent six years in development.
The jury, which includes collectors, designers, authors, journalists and watchmakers, will give out the awards on November 9 in Geneva for the 18th GPHG awards ceremony at the Théâtre du Léman.
