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Guitars on display in the first global flagship store by US guitar maker Fender, in Tokyo on June 29, 2023.

Video. Guitar maker Fender opens its 'first flagship store' after 77 years

Updated: 29/06/2023 - 16:59 GMT+2

Favourite of Jimi Hendrix and Eric Clapton, guitar maker Fender is opening a store in Tokyo. The brand sees the Asia Pacific region as the biggest market for music in the coming years.

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