Guitars on display in the first global flagship store by US guitar maker Fender, in Tokyo on June 29, 2023.

Iconic guitar maker Fender is opening its 'first flagship store' in Tokyo after 77 years

Favourite of Jimi Hendrix and Eric Clapton, guitar maker Fender is opening a store in Tokyo. The brand sees the Asia Pacific region as the biggest market for music in the coming years.

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