Kaspersky
Achieving next-level success
Challenge
Kaspersky wanted to further its product and brand awareness efforts and looked to utilise an innovative campaign approach to drive engagement & success.
Concept
Euronews presented a 360-degree co-production campaign to help Kaspersky reach target audiences across TV, digital & social platforms.
Campaign set-up
On air
Six episodes of Hacker: HUNTER Next Level aired on the Euronews channel in 7 languages. These episodes existed on a customized digital hub (English only) on euronews.com and were published on Euronews Next YouTube in 7 languages.
Digital
Strategic and tactical positioning of digital brand ads across euronews.com.
Display
Display campaign, traffic drivers, audience extension, roadblocks & retargeting across euronews.com (English only).
Social
Social media content (English only) included six videos (1 for each episode) on Euronews Next Facebook & Instagram accounts. Six Instagram stories on the Euronews account promoted each episode, and Euronews reported six videos on Euronews’ YouTube channel and one playlist on Euronews Next’s YouTube channel.
Results
Our Kaspersky campaign generated an exciting array of results, supporting the importance of the topics covered and the success Euronews has with reaching target audiences for each campaign.
