Dubai Department of Tourism and Commerce Marketing
Dubai unveils
a different perspective
Challenge
Unveiling the soulful and cultural side of Dubai required a change in the perception of the city, an important step that would ultimately encourage more European and African travellers to visit Dubai.
Concept
Sponsorship of Euronews flagship editorial programmes featuring travel, business, culture and gastronomy, masterfully revealed the untold stories of Dubai from many different angles.
Campaign set-up
TV
Programme sponsorship was broadcast in 12 languages and accompanied by a tailored TVC designed and produced by Embrace, Euronews in-house creative studio.
Digital
A social media campaign, alongside digital display advertising, promoted and enhanced the sponsorship.
