IHG
Reconnecting with millennial travellers
Challenge
IHG wanted to drive awareness of the new IHG Rewards Loyalty Program, positioning IHG as a top-of-mind brand looking to create meaningful experiences for business travellers.
Concept
Euronews utilized its digital expertise and language capabilities to craft a highly engaging CTV and online video campaign reaching relevant business and leisure travelling audiences in France, Germany and the UK.
Campaign set-up
Euronews used CTV campaigns in English, German and French. In addition, Euronews developed online video campaigns in English, German and French across euronews.com.
Results
Our IHG campaign concluded with several successful results, demonstrating that Euronews audiences fit the business traveller demographic IHG desired to target.
