Challenge

Angola wanted to stand out as an attractive and exciting destination, re-positioning the country as culturally and economically diverse and an investment destination for foreign investors and European travellers.

Campaign set-up

TV
Exclusive sponsorship of a series of bespoke TV episodes, broadcast in 9 languages on TV.​

Digital sponsorship
A dedicated online hub, hosted all sponsored content translated in English, French & Portuguese.​

Amplification media campaign
The editorial sponsorship was enhanced and promoted by a series of additional formats produced by Euronews Embrace, running across TV and digital (spots, brand films, display campaign and traffic drivers).