Challenge

The launch of the new watch Arceau Heure de la Lune gave Hermès the opportunity to drive buying intent among an audience of affluent travellers. 

Concept

Euronews built a stylish, multi-device campaign across euronews.com targeting business, finance, tech, travel, science topics, content that is regularly visited by the target audience. The campaign relied on a powerful, online experience with engaging, interactive formats where audiences discover the new Hermès watch.

Campaign set-up

The 100% digital campaign included a 24-hour homepage roadblock and a suite of impactful premium formats including prerolls, mobile interscroller, inread and miniscroller (Celtra), running across relevant sections of Euronews platforms.