By Hannah Brown
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At World Travel Market 2025 in London, global destinations showcased new trends from slow tourism to sustainable travel and cultural experiences reshaping the post-pandemic industry.
World Travel Market London 2025 gathered over 5,000 exhibitors and 45,000 visitors at ExCel London. Event Director Chris Carter-Chapman highlighted rising demand for slow, experiential travel.
Greece promoted its “slow living” lifestyle, while France unveiled plans for the 2027 “Year of the Normans.” Egypt showcased the Grand Egyptian Museum, and Japan emphasised value and culinary diversity.
Sustainability was central, with destinations aiming to attract respectful, year-round travellers while ensuring lasting economic and environmental balance.
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