With $110bn committed and 500+ projects advancing, the next big test for hydrogen is demand, as global markets push for real offtake and scalable clean energy investment.
Speaking to Euronews, Hydrogen Council CEO Ivana Jemelkova says the sector is “building real projects at scale”, with $110 billion committed globally. But she cautions that converting policy promises into commercial demand remains critical.
Reflecting on progress since COP29 in Baku, Jemelkova argues nations must accelerate action ahead of COP30. She notes Asia and the US have already advanced support schemes, and says Europe must now turn ambition into industrial offtake. “The real test is demand,” she says and governments must deliver.